Truth and Accuracy Are Still Major Issues To think we can ever achieve 100% truth and accuracy in any research is of course pure folly,...
CLIENT HEDGE FUND Problem: Social Listening was failing to provide enough granularity to measure the success of the game. They required access to the most passionate...
ESPORTS TEAM Problem: *Requested feedback from their social community of players to build better sentiment profiles and understand what products to market to the wider ESport...
GLOBAL GAMBLING COMPANY Problem: B2C product, but the slot is distributed via their B2B client, so they have no direct engagement with the player and no...
Have you ever found yourself scrolling endlessly through comments on Facebook, Reddit, or Twitter, becoming more overwhelmed with the idea of making sense of it...
What if you could turn your social and consumer audience into a community of super-sized passionate focus groups, free of the control and walled gardens...
Social media held so much promise for the rich meaningful conversation that would bridge an important gap in human connectivity that existed in the pre-Internet...