Problem: B2C product, but the slot is distributed via their B2B client, so they have no direct engagement with the player and no community of their own. Existing testing and player feedback have been limited to just a handful of power players pre-launch. There is no post-launch feedback of any value. Slots are developed blindly with a “fire and forget” policy.

Solution: Within 24 hours, Qutee and a leading slots influencer drove a groundbreaking discussion and created a focus group for the client.

Outcome: Qutee Insights have directly influenced the features of the next game and other developers within the group are now adopting Qutee. Qutee is now providing a new funnel of player insight into the industry.