Qutee

Qutee is a comments and polling platform powered by AI analytics that provides the most compelling conversational experience for consumers and truthful qualitative insights for brands and communities that social media, surveys, and social listening cannot provide.

• You are able to create a super-sized passionate panel you control.
• Richer commenting and insights vs. Facebook & Twitter
• Higher participation rates vs. surveys.
• Richer and more accurate insights vs. Social Listening. 
• More passionate audiences vs. “coupon collector” panel platforms.
• Time and money-saving automated analysis and reporting.

Simply create a Qutee and share with your Social, CRM ( or email lists), and Influencer audiences and let Qutee’s automated analysis and reporting do the rest. This can be done within minutes!

Each conversation consists of one open-ended question with appropriate comment descriptors. There is also an option to add as many polls as you like, although we recommended no more than ten so the data stays relevant.  You are also able to change the Q rating (NPS score) to whichever parameters you wish for a more detailed discussion.

Anyone participating in the discussion is required to tag their comments with descriptors, which can be based on sentiment, demographic, or product features– simply anything you wish!

This methodology provides superior accuracy to traditional sentiment analysis, especially when faced with paragraph-length comments (very frequent on Qutee) and those with acronyms. (Gaming/Tech etc.)

The auto-generated report saves you days, if not weeks, of analysis and is designed to provide “hearts and minds” insights to every team member–not just a dedicated expert. The report includes a full breakdown of the:

• Participation Metrics.
• Q rating (NPS) and associated representative comments.
• Polls.
• Full NLP analysis of topics and sentiments classified by the user comment descriptors.
• Representative comments for each descriptor and the entire engagement.
• Popular comments.
• Identifies most active users.

Using a sophisticated algorithm, we factor into account comment descriptors, popular topics, and sentiments. Qutee also looks at peer approval (or “likes”) to extract representative comments across the entire discussion and each comment descriptor.

Social Asking relies on the power of social, CRM, and influencer audiences. While you don’t initially control the research sample (and we get that respondent sampling is essential to research), you are accessing the most qualified and passionate consumers providing the insights that will “make or break” a product or update. Suppose the most passionate people in your audience are not listened to and abated? In that case, there is little hope of convincing the majority consumer demographic of the product’s merits.

In terms of ascertaining the appropriate demographic, Qutee focuses on open-ended responses, which are then supported by comment descriptors and polls, which can provide as much qualitative demographic data as you wish. Also, once you have run your first Qutee, you, by default, have established a consumer panel from which you can segment for subsequent engagements.

If you have an online audience, CRM database, or access to an influencer, you can leverage passion point audiences today with Qutee!