Agile product testing and research via passionate social, CRM and influencer audiences.

Qutee is the Social Asking platform powered by AI analytics.

Qutee allows you to start a live conversation with your community and collect thousands of comments and polls, all analyzed and available in a comprehensive report.

You can learn how to use Qutee in less than 2 minutes–

Watch this guide now!

Why You Need Qutee


  • Take back control from Social Media and create a panel YOU control.
  • Participation rates are superior to surveys.
  • Consumer comments fives times longer than on Youtube.
  • Insights are more accurate and comprehensive than social listening.
  • Millennial and Gen-Z friendly experience.
  • Supports embeds on your own website.

Automated analysis and reporting saves you time and money.

Why You Need Qutee


  • Take back control from Social Media and create a panel YOU control.
  • Participation rates are superior to surveys.
  • Consumer comments fives times longer than on Youtube.
  • Insights are more accurate and comprehensive than social listening.
  • Millennial and Gen-Z friendly experience.
  • Supports embeds on your own website.

Automated analysis and reporting saves you time and money.

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Redirect and engage your social, CRM, and website audiences and collect the most valuable insights possible.
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The combination of human comment tagging and NLP is more accurate than sentiment analysis. Also, collect polls and NPS.
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The AI automatically identifies representative comments across all the key trends.
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Save time-and-money thanks to our automated qualitative insights reports.
Engagement on FIFA 20

Free Product Insights Report

The Qutee Insights report is generated automatically and updated with each new comment or poll.

The insights include:

  • Over 500 Net Promoter Scores (Q rating) and associated Representative Comments.
  • 3,500 Qualitative Poll results.
  • Full NLP analysis of over 1000 user sentiment tagged comments ie. it’s more accurate than Sentiment Analysis.
  • Key topic and sentiment trends.
  • Representative Comments for each user tag and the entire engagement.
  • Popular comments.
  • Most active users’ comments.
  • Participation Metrics.
The Core Ways we help you

Create an Industrial Scale Panel

Test and Create products that consumers love and promote. Collect operationally relevant consumer insights from day one thru the life cycle of the product.

Quick Analysis & Reporting

Your teams are stretched – and it’s too expensive and time-consuming to collect operationally relevant insights. Qutee takes just minutes to set up and the analysis and reporting is real-time.

Say Goodbye to ‘Pray and Push’

Collect in-depth qualitative insights within hours and amplify future content, campaigns, and updates.

Strengthen Brand Loyalty

Empower the customer’s voice by acknowledging their insight. Empower all teams to emphasize with the customer.

How it Works

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    Imaginative Question + Polls

    Ask your passionate audience about things you need to know.

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    Share

    Via your social channels, CRM/Email list, and influencers.

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    Analyze

    Access advanced analytics powered by Qutee’s AI Natural Language Processing API.

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    Download

    Download insights report.

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    Share Results

    Share what you’ve learned with teams, partners, or the media.

FAQ

What is Qutee Social Asking?

Qutee is a comments and polling platform powered by AI analytics that provides the most compelling conversational experience for consumers and truthful qualitative insights for brands and communities that social media, surveys, and social listening cannot provide.

What makes this better than other tools?

  • You are able to create a super-sized passionate panel you control.
  • Richer commenting and insights vs. Facebook & Twitter
  • Higher participation rates vs. surveys.
  • Richer and more accurate insights vs. Social Listening. 
  • More passionate audiences vs. “coupon collector” panel platforms.
  • Time and money-saving automated analysis and reporting.

How do I drive consumer feedback?

Simply create a Qutee and share with your Social, CRM ( or email lists), and Influencer audiences and let Qutee’s automated analysis and reporting do the rest. This can be done within minutes!

How many questions can I ask per Qutee?

Each conversation consists of one open-ended question with appropriate comment descriptors. There is also an option to add as many polls as you like, although we recommended no more than ten so the data stays relevant.  You are also able to change the Q rating (NPS score) to whichever parameters you wish for a more detailed discussion.

Tell me more about the analysis?

Anyone participating in the discussion is required to tag their comments with descriptors, which can be based on sentiment, demographic, or product features– simply anything you wish!

This methodology provides superior accuracy to traditional sentiment analysis, especially when faced with paragraph-length comments (very frequent on Qutee) and those with acronyms. (Gaming/Tech etc.)

Explain the insights reports?

The auto-generated report saves you days, if not weeks, of analysis and is designed to provide “hearts and minds” insights to every team member–not just a dedicated expert. The report includes a full breakdown of the:

  • Participation Metrics.
  • Q rating (NPS) and associated representative comments.
  • Polls.
  • Full NLP analysis of topics and sentiments classified by the user comment descriptors.
  • Representative comments for each descriptor and the entire engagement.
  • Popular comments.
  • Identifies most active users.

What are representative comments?

Using a sophisticated algorithm, we factor into account comment descriptors, popular topics, and sentiments. Qutee also looks at peer approval (or “likes”) to extract representative comments across the entire discussion and each comment descriptor.

Sampling and Demographics

Social Asking relies on the power of social, CRM, and influencer audiences. While you don’t initially control the research sample (and we get that respondent sampling is essential to research), you are accessing the most qualified and passionate consumers providing the insights that will “make or break” a product or update. Suppose the most passionate people in your audience are not listened to and abated? In that case, there is little hope of convincing the majority consumer demographic of the product’s merits.

In terms of ascertaining the appropriate demographic, Qutee focuses on open-ended responses, which are then supported by comment descriptors and polls, which can provide as much qualitative demographic data as you wish. Also, once you have run your first Qutee, you, by default, have established a consumer panel from which you can segment for subsequent engagements.

If you have an online audience, CRM database, or access to an influencer, you can leverage passion point audiences today with Qutee!

Use Cases

Global Gambling Company

Problem: B2C product, but the slot is distributed via their B2B client, so they have no direct engagement with the player and no community of their own. Existing testing and player feedback have been limited to just a handful of power players pre-launch. There is no post-launch feedback of any value. Slots are developed blindly with a “fire and forget” policy.

Solution: Within 24 hours, Qutee and a leading slots influencer drove a groundbreaking discussion and created a focus group for the client.

Outcome: Qutee Insights have directly influenced the features of the next game and other developers within the group are now adopting Qutee. Qutee is now providing a new funnel of player insight into the industry.

ESPORTS team

Problem: *Requested feedback from their social community of players to build better sentiment profiles and understand what products to market to the wider ESport audience for an upcoming global tournament.

They were receiving very low response rates from surveys and could not budget for social listening and expertise to understand the wider global audience.

Solution: Used Qutee to engage their existing social audience with engagement rates 20 times above their previous survey. Paragraph length comments and near 100% completion rates for polls.

Outcome: Qutee’s insights report removed the need for any lengthy summary analysis and allowed the team to make immediate decisions that ran concurrently with the team’s success at the leading global tournament driving increased revenue.

Client Hedge Fund

Problem: Social Listening was failing to provide enough granularity to measure the success of the game. They required access to the most passionate players–the ones who make or break the online reputation of a product, but who also provide the most in-depth feedback.

Solution: Influencer experts were appointed to drive the discussion and by using imaginative questioning we were able to collect rich feedback consisting of over 1000 paragraph length analyzed comments, 4000 poll responses insights within 72 hours.

Outcome: They asked Qutee to continue further engagements — delving deeper into the game mechanics with the view to be able to accurately track the game company’s patches to the gameplay.

Globally Renowned Influencers

Problem: Impossible to extract audience insights via social channels to understand who their audience is and what content they want. Influencers are frustrated by the need to endlessly scroll through comments looking for content ideas and feedback.

Solution: Qutee used to engage and research around future content ideas and identify the audience personas.

Outcome: The Qutee Insights Report removed the need for any manual analysis of the data resulting in increased engagement and channel views.

Global Gaming Company

Problem: Their in-house team failed to provide fast enough insights with enough accuracy via social listening and legacy surveys for the developers.

Solution: Utilized leading educational influencers to drive conversation and feedback on Qutee.

Outcome: The Qutee Report was socialized around the company and implemented on the most recent release. They are continuing to utilize the influencers’ focus group to drive further insight.

The Future of Community Management… AI Powered by Social Asking.

Do you seek actionable insights based on authentic customer feedback on products and/or services?

What if you had access to invaluable data concerning your ideal customers? Data that brands like Facebook, TikTok, Twitter, Twitch, YouTube, Reddit, and others have used to become the powerhouses they are today?

What if you could turn your social and consumer audience into a real-time super-sized focus group community within hours?

(cont’d)

Agile Customer Feedback and the Power of Passion Point Audiences

Qutee Social Asking, an effective and unique approach to fast insights from online audiences, focus group creation and report creation.

(Read More)

  • Qutee is the future of understanding what the world thinks, feels, and does -- the most valuable data of all.
    -Dan Foreman, Ex Chair of ESOMAR (world's largest consumer insights association), current chairman of Zappi and NED to multiple research platforms

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    • With one click, the Qutee insights report delivers more valuable insight than my team could provide in days of analyzing social media.
      -Ex MD of top 3 worldwide game

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      • Qutee is doing to "comments" what Google did to "search"!
        -Oakelfish, Youtube Influencer

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        • Qutee brings passionate audiences and truthful insights to consumer research.
          -Nina Hampton, UK retail Analytics Guru

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          • Qutee is what Facebook should have become.
            -Elizabeth Linder, Ex Head of Politics EMEA Facebook

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