Advanced passion point audience insight on a global FMCG at launch
Client: Hedge Fund
Problem: Social Listening was failing to provide enough granularity to measure the success of the game. They required access to the most passionate players, the ones who make or break the online reputation of a product but who also provide the most in-depth feedback.
Solution: Influencer experts were appointed to drive the discussion and by using imaginative questioning we were able to collect rich feedback consisting of over 1000 paragraph length analyzed comments, 4000 poll responses insights within 72 hours.
Outcome: Asked to continue further engagements delving deeper into the game mechanics with the view to be able to accurately track the game companies patches to the game-play.