“LISTEN TO YOUR CUSTOMER!”

WHY THE OTHER TOOLS DO NOT WORK:

Surveys

  • Slow
  • Costly
  • Unengaging
  • Hard to Follow Up
  • Disliked
  • Not transparent

Interviews

  • Slow
  • Costly
  • Disliked
  • Not transparent

Focus Groups

  • Slow
  • Inaccurate
  • Costly
  • Unengaging
  • Hard to Follow Up
  • Disliked
  • Not transparent

Social Listening

  • Slow
  • Costly
  • Unengaging
  • Hard to Follow Up
  • Disliked
  • Not transparent

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