“LISTEN TO YOUR CUSTOMER!”
WHY THE OTHER TOOLS DO NOT WORK:
Surveys
- Slow
- Costly
- Unengaging
- Hard to Follow Up
- Disliked
- Not transparent
Interviews
- Slow
- Costly
- Disliked
- Not transparent
Focus Groups
- Slow
- Inaccurate
- Costly
- Unengaging
- Hard to Follow Up
- Disliked
- Not transparent
Social Listening
- Slow
- Costly
- Unengaging
- Hard to Follow Up
- Disliked
- Not transparent