How Qutee influencers identified critical issues with the billion-dollar FIFA 18 game within 48 hours of launch – all reflected with a 14% drop in sales year on year.
Advanced wide-scale product insight, captured in real-time.
Youtube FIFA 18 influencers Capguntom, Homlespenguin and Oaklefish collected over 1800 comments and 2500 poll results on FIFA 18 from their FIFA 18 gamer community in less than 48 hours after the game’s launch.
Thanks to Qutee’s unique Natural Language Processing, comment sentiment tags, and polls the analysis was fully automated, and we could track the results with accuracy, in real time.
This piece of rapid, real-time market research at scale identified key issues with a billion dollar game within two days of launch, including significant concerns about defenders, goalkeepers and the product’s in-pack purchase.
Subsequent Qutee engagements with the same community highlighted further frustrations with the product, and continue to highlight issues with the game in the run up to the FIFA 19 launch.